Empirical Examples – Pleasure Principle, Agency and Empowerment
The following are example Tweets or Facebook (social media) posts that exemplify the West’s fixation on “making a difference” by empowering itself through oversimplified calls-to-action while simultaneously omitting participation from “the Other”. Organizations such as the United Nations Development Project, Kiva.org, Toilet Day.org and Global Citizen are cited as examples of the one-way dialogue that is perpetuated, at a very low cost and very large scale, to the masses in the West. By perpetuating the myth and glorifying the West, these pernicious examples of codified whiteness do not help the intended recipient. At best they are bits of knowledge about commonly cited world issues, and at worst they are coercive tactics that subvert power in order to continue to promote the West’s postcolonial agenda.
UN Development – Twitter Post (2012)
Kiva.org – Facebook Post (2012)
Toilet Day – Twitter Post (2012)
Global Citizen – Twitter Post (2012)